04 Apr How to support small businesses during COVID-19 lockdown
COVID-19 is currently impacting everyone in one way or another. For many small businesses it has already had a huge affect on income coming in, and in some cases, like ours, has completely closed down operations. But with so many businesses and individuals already feeling the pinch, it’s hard to know how to help. So I thought I’d try and steer you in the right direction with a few basic tips on how to help small businesses during this tough period.
Make a purchase
Whilst some businesses have closed up shop for the time-being, many are still opened, albeit in slightly different forms to usual. Many businesses have quickly adapted to the current situation and are offering new services like online sales and home deliveries. If you’re in a financial position to do so, why not throw your support behind one of your favourite businesses by making a purchase.
If you’d like to support some of our favourite social enterprises in the hospitality industry, check out our last post Thoughtful Food – Meals That Give.
Buy a gift voucher
Many businesses who have recently shut their doors are expecting to re-open in the not to distant future. As such, one great and easy way to financially support them during their down time is to buy a gift voucher. Once again, if you’re in a financial position to do so, throw your support behind a business by purchasing a gift voucher.
If you’d like to support us during this tough period, our gift vouchers can be purchased via email.
One great way to support small businesses is by letting them know how much you appreciate them by leaving a review. There are many websites and apps where reviews are very much welcomed, but for some general ones, Google and Facebook reviews are a good place to start. Then there are some more specific ones like TripAdvisor, which is great for restaurants, bars and tourism businesses.
Use social media tags
Instead of posting something about COVID-19 on social media, why not create a positive post about one of your favourite businesses. Posting about and tagging businesses not only helps get the word out about them, but it also lets the business know you care. It is a cost free way of showing you care.
Like, comment and share posts
Another great cost free way to help support small businesses is by liking, commenting on and/or sharing their social media posts. The more people that interact with their posts, the more people who get to see it. It’s a simple way to help businesses grow their audience and customers of the future.
Pledge your support
Are IOU’s a thing of the past? I’m not sure, but if they are, let’s bring them back! If you’re doing a social media post, why not include an IOU hashtag to let businesses know you will for sure be purchasing from them in the future. Alternatively if you’re interested in their services, send them an email to enquire about employing or purchasing from them in the future. Many businesses will be super happy to hear from you.
Talk about businesses to friends and family
Although you may not be seeing your friends and family in person, people are still largely in contact via phone and internet. If you’re having Friday night online drinks with mates, why not change the topic from COVID-19 to a small business you love. It’s another simple way to get others informed about the many great businesses that exist in this world.